DEPARTMENT OF DISTANCE AND CONTINUING EDUCATION
SCHOOL OF OPEN LEARNING, CAMPUS OF OPEN LEARNING
UNIVERSITY OF DELHI
UNDER
OPEN LEARNING DEVELOPMENT CENTER
About the Course:In the moment’s fast-paced, technology-driven world, digital marketing has become the backbone of ultramodern business strategies. Whether you’re a pupil, a working professional, or an entrepreneur, learning digital marketing chops can open doors to numerous openings.
Course Objectives:- Upon successful completion of this course, participants will be able to: Introduction to SEO, Keyword Research , On-Page SEO Techniques, Off-Page SEO Techniques, Local SEO Essentials, Advanced SEO Techniques, SEO Analytics and Future Trends, Google ads Introduction/Benefit, All about Keyword/Keyword Research, Type of Google & Youtube Campaign, Overview of Social media optimisation - what , why , benefits, facebook optimization, Why Google my business, GMB creation, GMB Completion, GMB Suspension removal & Phone number verification, GMB Performance matrix & GMB SEO, Ads hierarchy/Ads anatomy/ Ad copy Methode, AIDA PAS/BAB Method, AS CREATIVE /IMAGE/VIDEO/CROUSAL, COMPETITOR RESEARCH/IDEAS FINDING, Type of Targeting/how facebook understand its audience, How to Run ads for brand awareness, Crafting Effective Email Content and Design, Email Automation and Drip Campaigns, Analyzing Email Performance and Optimization Techniques Mode of Conduction: Hybrid Duration:06 Months Fees: 30000Certificate Course in Digital & Social Media Marketing
Important Information:
• Registrations in these courses are open for all, including University of Delhi students.
• Admissions on first cum first serve basis (as per the number of seats in each course).
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